“Tell me the secret to being a successful affiliate marketer!” I get this type of email on occasion. I always dutifully read the email and send a polite reply. In the reply email I always try to stress the following points:There are no secrets in affiliate marketing! I don’t care what the guru’s tell you. Being successful in affiliate marketing isn’t a matter of luck, or the result of some type of magical wizardry. Being successful in affiliate marketing involves knowing the ingredients that makes other affiliate marketers successful. One of the common threads that I have observed in all successful affiliate marketers is their ATTITUDE toward their affiliate marketing business. Jim Martell, Rosalind Gardner, Jim Edwards, Allan Gardyne and many other highly successful affiliate marketers, that you may not have even heard of, all LOVE affiliate marketing. They have the passion a burning desire to be successful in their affiliate marketing endeavors.Passion for affiliate marketing has to be the one key ingredient to achieving success, not only in affiliate marketing, but in any pursuit you undertake in life. Without a passion for your affiliate business, you are traveling down the road to failure. Your passion is what will keep you moving forward one tiny step at a time when your affiliate marketing business is going through difficult and trying times. That same passion will be the key factor in ultimately moving your affiliate marketing business toward the rewards of financial success!Do you have this type of passion? I don’t know. Only you can answer that. I do know that without belief, interest, and determination you will never develop the passion that pushes other successful affiliate marketers to extreme heights of affiliate marketing success.Let’s take a look at some of the traits that will fuel your passion to be successful in affiliate marketing:BeliefDo you believe in the opportunity you have to be successful with affiliate marketing programs? If you don’t, then you need to start right now. You MUST believe that you will be successful in your affiliate marketing efforts. How do you get this belief? Simple, do some research on affiliate marketing. You will find that many ordinary people, like you, can and are doing quite well in the world of affiliate marketing. Some people who were once in the same position you are in right now are earning thousands of dollars a month through their affiliate program marketing efforts. Don’t be fooled into thinking that only the Cream of the Crop, the Super Affiliates with their names plastered all over the internet are the only ones making money with affiliate marketing. That isn’t the case. Many people you have never heard of are making a very nice income from affiliate marketing; they just choose not to attract attention to themselves.What is your goal for your affiliate marketing business? Maybe you can’t answer that right now. Do your research. Set a reasonable goal for this month. Write it down. Do everything in your power to make that goal a reality. Once you’ve achieved that goal, move on to your next goal. You have to crawl before you can walk, walk before you can run, eventually you will be off and running. Affiliate marketing is a marathon, it isn’t a sprint. Pace yourself. These frustrating days you may be experiencing now will soon be a distant memory. BELIEVE that you will be successful. It can be done. It isn’t going to be easy, but then again anything worth having is going to take time and effort.InterestAs an affiliate marketer you have to have a genuine interest in the merchant products that you are promoting to your prospects. To me, it means you should own and use these products. Why? You can give your prospects a fair and honest evaluative review of the product or service. Point out the features that make this particular product unique. Stress the benefits that your prospective customer will receive by using this product or service. The benefits that you have derived are probably some of the same benefits that your prospects are looking for. They need validation!Think of it this way. If you have a genuine interest in the product and service you are promoting and you own and use the product for your own benefit, you have the advantage of putting yourself in the shoes of your prospective customers. You will become acutely more aware of their needs and are in a much better position to answer those needs.You can truthfully share your interest in the product and experiences with the product. Even the most casual and curious browsers will be attracted to your product because you wrote a review or gave a testimony to a product you already own and use! Honest reviews and powerful testimonies about the benefits of a product or service are two of the most powerful tools that you have in your affiliate marketing arsenal. Use them often and use them wisely. Remember, your credibility is at stake!DeterminationBe Determined! You must set your chin and be determined to succeed in your affiliate marketing business. I am a huge College and Pro football fan. I am firmly convinced that the Pittsburgh Steelers are the world champions today because of the determination of their head coach, Bill Cowher. He willed that team to victory throughout the playoffs and the Super Bowl. He was not daunted by several previous setbacks in AFC championship games. He found new and better ways of getting the job done. Today he is a world champion.You can do the same with your affiliate marketing business. You cannot get too high or too low in the world of affiliate marketing. Don’t let a few setbacks get you down. Chalk each set back up to a lesson learned. Go back and rework your idea or plan. Find another way of approaching a problem. Find new and better ways of promoting and pre-selling your affiliate products.When belief, interest and determination are present in your affiliate marketing business your passion for affiliate marketing and the goods and services you are promoting will shine brightly. All of your prospects will be able to see and feel your passion. Find your passion and you will have captured the most highly sought factor for your success in the world of affiliate marketing.